Autor:
Verlag:
Doubleday
Jahr:
1991
Seitenzahl:
288
ISBN:
9780385414869
Medium:
Hardcover
Sprache:
Englisch
Zustandsbeschreibung
Guter Zustand!
Artikelbeschreibung
From Kirkus Reviews
Famous adman Lois George, Be Careful, 1972, also coauthored with Pitts), currently head honcho of the Lois/GGK agency, hawks his wares with all the insistence of a rock star bawling, I want my MTV (a campaign for which he proudly takes the rap). Its Loiss thesis that great advertising requires one big idea. This is a book about advertising, all right, but dont look for much practical instruction--unless its this: To be as successful as Lois has been, simply be a genius like Lois. Unstinting in his own praise, Lois proudly recounts each of his many campaigns as an extraordinary tour de force, a brilliant strategy, skillful, and so forth ad nauseam. Its enough to make Muhammad Ali blush. Read about how Lois saved cable TV, the airline industry, Xerox, the Greek tourist business, The New York Herald Tribune, and Dilly Beans. Hip and sassy, the crazy Greek (as he likes to characterize himself) claims it was he who sold a Nazi car (Volkswagen) to New York Jews and kept USA Today on the stands. And dont forget those wonderful Esquire covers. His way of asserting a proposition: If you dont agree its possible, stop reading. There are a few anecdotes, but nothing without the headliner Lois. Strangely, he becomes almost engaging in his single-minded devotion to self. In his first few pages, Lois offers a distinct break-away from the David Ogilvy school of advertising. Indeed, he seems to have an attitude about the reigning magistrate, Ogilvy. Its interesting to note, then, that early in Ogilvy on Advertising (1983), the magistrate asks, in bold-face type (you guessed it): Whats the big idea? An incredibly immodest, modestly credible promotion by a durable creative huckster, perhaps more revealing than intended.
Famous adman Lois George, Be Careful, 1972, also coauthored with Pitts), currently head honcho of the Lois/GGK agency, hawks his wares with all the insistence of a rock star bawling, I want my MTV (a campaign for which he proudly takes the rap). Its Loiss thesis that great advertising requires one big idea. This is a book about advertising, all right, but dont look for much practical instruction--unless its this: To be as successful as Lois has been, simply be a genius like Lois. Unstinting in his own praise, Lois proudly recounts each of his many campaigns as an extraordinary tour de force, a brilliant strategy, skillful, and so forth ad nauseam. Its enough to make Muhammad Ali blush. Read about how Lois saved cable TV, the airline industry, Xerox, the Greek tourist business, The New York Herald Tribune, and Dilly Beans. Hip and sassy, the crazy Greek (as he likes to characterize himself) claims it was he who sold a Nazi car (Volkswagen) to New York Jews and kept USA Today on the stands. And dont forget those wonderful Esquire covers. His way of asserting a proposition: If you dont agree its possible, stop reading. There are a few anecdotes, but nothing without the headliner Lois. Strangely, he becomes almost engaging in his single-minded devotion to self. In his first few pages, Lois offers a distinct break-away from the David Ogilvy school of advertising. Indeed, he seems to have an attitude about the reigning magistrate, Ogilvy. Its interesting to note, then, that early in Ogilvy on Advertising (1983), the magistrate asks, in bold-face type (you guessed it): Whats the big idea? An incredibly immodest, modestly credible promotion by a durable creative huckster, perhaps more revealing than intended.
Schlagworte
George Lois, Bill Pitts Whats the Big Idea How to Win With Outrageous Ideas That Sell
Dieser Artikel ist 2 mal verfügbarKategorie
Diese Artikel könnten Sie auch interessieren
